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Where Calgary Magazine & Blog

Project Type

Blog

Date

2011-2012

Project type

Print Media

Project type

Social Media

+ Designed and executed the magazine’s digital content strategy and
social media strategy:
+ Started company Facebook page and grew to 4,500 active users on
average with 150 likes in the first three months.
+ Ownership of the local blog, writing original content, posting all content,
and optimizing existing print content for the web.
+ Managing the company Twitter account (4,171 followers) and brought on
nearly 1,000 new followers over six months.
+ Coordinated online and print-based contests.
+ Maintained over 2,500 business listings for the print and web edition.

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